Campaign Overview
This campaign positions Garamart as Nigeria's premier B2B partner for tech-focused corporate gifting. The goal is to capture the corporate festive-gifting market by boosting Q4 sales of high-margin accessories and building long-term client relationships. The primary target is Corporate Buyers (HR, Admin, Procurement) in Lagos, Abuja, and Port Harcourt.
Tech Hamper Concepts
The 'Power & Productivity' Pack
Ideal for all staff levels, remote workers, and as a high-volume appreciation gift.
- Garamart-branded Power Bank (10,000mAh)
- Wireless Mouse
- Quality Earbuds (wired or wireless)
- Garamart-branded Mousepad
The 'Gadget Lover's' Starter Pack
A flexible, desirable gift for a younger audience, tech teams, and client recognition.
- True Wireless Earbuds
- Mini-Fan
- Portable Ring Light
- Bluetooth Speaker
- Garamart-branded accessories bag
The 'Work From Anywhere' Pack
A mid-tier option for managers, valued clients, and tech-savvy staff.
- High-Capacity Power Bank (20,000mAh)
- Wireless Earbuds
- Portable Bluetooth Speaker
- Universal Travel Adapter
- Garamart-branded cable organizer
The 'Executive Tech' Pack
A premium hamper for senior management, C-Suite, and high-value clients.
- Premium Wireless Headphones (e.g., Anker, Sony)
- High-End Bluetooth Speaker
- Smartwatch or Fitness Tracker
- Premium High-Capacity Power Bank
- Garamart Gift Voucher
Hamper Price Point Comparison
Marketing & Sales Strategy
A multi-channel B2B-focused strategy to intercept corporate buyers during their key decision-making period. The focus is on high-touch sales and premium positioning.
B2B "Strike Team"
A dedicated 2-person sales team to proactively email, call, and send proposals to a target list of 100+ companies. This is the primary driver of high-volume sales.
LinkedIn & WhatsApp
Run sponsored LinkedIn ads targeting HR/Procurement. Use a sleek PDF catalog for easy sharing via WhatsApp Business for instant inquiries.
Influencer Unboxing
Partner with top-tier tech and business/lifestyle influencers to unbox the "Executive Tech Pack," positioning it as the premium corporate gift of the season.
Sample Promo Flyer Concepts
These are mockups for digital flyers, ideal for sharing on WhatsApp Business, email, and as social media posts. They are clean, direct, and highlight the B2B value proposition.
The Perfect Corporate Gift
This festive season, appreciate your team & clients with the gift of tech.
'Power & Productivity' Pack
- 10,000mAh Power Bank
- Wireless Mouse
- Premium Earbuds
₦50,000
Ask about our B2B Offers:
- Custom Logo Branding
- Bulk Order Discounts
- Insured Delivery
The Executive Choice
For your most valued clients and senior management. The ultimate tech hamper.
'The Executive Tech' Pack
- Premium Wireless Headphones
- Smartwatch
- High-End Bluetooth Speaker
₦175,000
Premium B2B Service:
- Personalized Branding
- White-Glove Delivery
Unbox Joy. Gift Tech.
The 'Gadget Lover's' Pack is the perfect gift for your tech-savvy team.
'Gadget Lover's' Pack
- True Wireless Earbuds
- Mini-Fan & Ring Light
- Bluetooth Speaker
₦60,000
Ideal For:
- Client Recognition
- Staff Appreciation
- Giveaways
Work From Anywhere
Power your remote team. Give the gift of productivity, wherever they are.
'Work From Anywhere' Pack
- 20,000mAh Power Bank
- Portable Bluetooth Speaker
- Universal Travel Adapter
₦82,500
Benefits:
- Stay Charged, Stay Connected
- For Hybrid & Remote Staff
Your Partner in Gifting
This festive season, let us handle your corporate gifts.
10% OFF
All bulk orders confirmed before Dec 1st.
Our B2B Promise:
- Free Custom Branding
- Insured Delivery (Lagos & Abuja)
- Dedicated Account Manager
Build Your Own Hamper
Have a specific budget or need? Create the perfect custom tech hamper.
How it works:
- Set Your Budget (Min. ₦50k)
- Pick Your Products
- We Pack & Deliver
Campaign Timeline
A 5-phase plan to ensure a smooth and successful campaign, from preparation to post-launch review. This timeline is aggressive to capture the peak festive ordering window.
Logistics & B2B Service
Flawless execution is key. The operational plan focuses on durability, reliability, and premium B2B service to handle bulk orders.
Durable Packaging
Sturdy boxes with high-density foam inserts to protect all electronics. Essential for delivery via dispatch riders in Lagos/Abuja traffic.
Insured Logistics
Secure a reliable, insured logistics partner (e.g., GIG Logistics) to handle high-value electronics and manage bulk corporate deliveries.
B2B Service
A dedicated account manager for corporate clients. Offer custom branding (logo on items/box) as a key value-add.
Financial Targets & Sales Forecast
This section breaks down the sales targets and forecasted revenue for the campaign. The forecast is a conservative, achievable goal focused on high-quality B2B orders, targeting a total revenue of ₦20.7 Million. Try changing the price or units below to see the totals update.
Sales & Revenue Forecast (Target: ₦20.7M)
| Hamper Concept | Avg. Price (₦) | Target Units | Target Revenue (₦) |
|---|---|---|---|
| 'Power & Productivity' | ₦7,500,000 | ||
| 'Gadget Lover's' | ₦3,000,000 | ||
| 'Work From Anywhere' | ₦4,950,000 | ||
| 'Executive Tech' | ₦5,250,000 | ||
| Total | 290 Units | ₦20,700,000 | |